Men catch up with women on overall social media use
Online women are also more likely than online men to use Facebook and Instagram. Some 77% of online women are Facebook users, compared with two-thirds of online men. Instagram use follows a similar pattern, with online women being more inclined to use the picture-sharing site than men (31% vs. 24%).
On the other hand, online discussion forums are especially popular among men. One-in-five male internet users say they read or comment on sites such as Reddit, Digg or Slashdot, compared with only 11% of online women. A Pew Research survey from 2013 that only asked internet users about their Reddit use shows a similar division by gender.
While most of these gender differences tend to be consistent across Pew Research Center surveys, the gender gap for LinkedIn has narrowed over time. Today, a roughly equal proportion of internet-using men (26%) and women (25%) use the professional networking site. The share of women who use LinkedIn has steadily increased since 2010, when only 12% of women used the platform.
