News Use Across Social Media Platforms 2018
About two-thirds of American adults (68%) say they at least occasionally get news on social media, about the same share as at this time in 2017, according to a new Pew Research Center survey. Many of these consumers, however, are skeptical of the information they see there: A majority (57%) say they expect the news they see on social media to be largely inaccurate. Still, most social media news consumers say getting news this way has made little difference in their understanding of current events, and more say it has helped than confused them (36% compared with 15%).
Republicans are more negative about the news they see on social media than Democrats. Among Republican social media news consumers, 72% say they expect the news they see there to be inaccurate, compared with 46% of Democrats and 52% of independents. And while 42% of those Democrats who get news on social media say it has helped their understanding of current events, fewer Republicans (24%) say the same.1 Even among those Americans who say they prefer to get news on social media over other platforms (such as print, TV or radio), a substantial portion (42%) express this skepticism.
Asked what they like about the news experience on social media, more Americans mention ease of use than content. “Convenience” is by far the most commonly mentioned benefit, (21%), while 8% say they most enjoy the interactions with other people. Fewer social media news consumers say they most like the diversity of the sources available (3%), or the ability to tailor the content they see (2%).
This study is based on a survey conducted July 30-Aug. 12, 2018, among 4,581 U.S. adults who are members of Pew Research Center's nationally representative American Trends Panel.
Growth in social media news consumption slows down
About two-thirds of U.S. adults (68%) get news on social media sites, about the same as the portion that did so in 2017 (67%). One-in-five get news there often.
Facebook is still far and away the site Americans most commonly use for news, with little change since 2017. About four-in-ten Americans (43%) get news on Facebook. The next most commonly used site for news is YouTube, with 21% getting news there, followed by Twitter at 12%. Smaller portions of Americans (8% or fewer) get news from other social networks like Instagram, LinkedIn or Snapchat.
The prominence of each social media site in the news ecosystem depends on two factors: its overall popularity and the extent to which people see news on the site.
Most social media news consumers are concerned about inaccuracy, but many still see benefits
Even though a substantial portion of U.S. adults at least occasionally get news on social media, over half (57%) of these news consumers say they expect the news they see on social media to be largely inaccurate. This is consistent with the low trust in news from social media seen in past surveys. About four-in-ten (42%) expect the news they see on social media to be largely accurate.
Republicans are more likely than Democrats and independents to be concerned with the inaccuracy of the news they see on social media. Among social media news consumers, about three-quarters of Republicans say this (72%), compared with 46% of Democrats and about half of independents (52%). And, while there are some age differences in expectations of the accuracy of social media news, this party divide persists regardless of age.
Concerns about the inaccuracies in news on social media are prevalent even among those who say they prefer to get their news there – among this group, 42% say that they expect the news they see to largely be inaccurate. Still, those social media news consumers who prefer other platforms such as print or television for news are even more likely to say they expect the news on social media to be largely inaccurate.
Not only do social media news consumers expect the news they see there to be inaccurate, but inaccuracy is the top concern they bring up about information on social media. When asked an open-ended question about what they dislike most about getting news on social media, concerns about inaccuracy top the list, outstripping concerns about political bias and the bad behavior of others.2 Specifically, about three-in-ten (31%) social media news consumers say that inaccuracy is what they dislike most about the experience. Included in the responses about inaccuracy were concerns about unreliable sources, lack of fact checking, and “fake news.”
Politics surface as another negative aspect of social media, though at a lower rate – 11% who at least occasionally get news there say there is too much bias or political opinion, either on the part of the news organizations or the people on the platform. About the same share of social media news consumers (10%) say they dislike the low quality of news – such as lack of in-depth coverage, or clickbait-style headlines.
Convenience and ease seen as most enjoyable part of getting news on social media
About a third (36%) of the people who get news on social media say it has helped them better understand current events. Nearly half (48%) say it doesn't have much of an effect on their understanding, and 15% say that news on social media has made them more confused about current events.
Among those who get news on social media, Republicans are less positive than Democrats and independents about how news there influences their understanding of the world around them: About a quarter (24%) say that social media news helps them better understand current events, compared with 42% of Democrats and 40% of independents.
Age is also a factor in the way people view the role of social media. Younger social media news consumers are more likely to say it has impacted their learning for the better. About half of social media news consumers ages 18 to 29 (48%) say news on social media makes them better informed, compared with 37% of those 30 to 49, 28% of those 50 to 64, and 27% of those 65 and older.
