Privacy and Cybersecurity: Key findings from Pew Research
BY 
Across six different methods of communication, there is not one mode through which a 
When asked about the information that advertisers can gather about their child's online behavior, parents' concern levels rival and sometimes even exceed worries about their child's interaction with people they do not know online. In a 2012 survey 81% of parents said they were “very” or “somewhat” concerned about how much information advertisers can learn about their child's online behavior. By comparison, the combined levels of parental concern regarding their children's interactions with people they do not know amounts to 72% of all parents.
Parents of younger teens are more likely than those with older teens to express some level of concern about the issue of advertisers tracking their child's online behavior (87% vs. 77%).
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