Publics in Emerging Economies Worry Social Media Sow Division, Even as They Offer New Chances for Po

Author:Murphy  |  View: 23744  |  Time: 2025-03-20 13:17:35

In Vietnam, about half of adults say social media are at least somewhat important for keeping up with political news and other developments. Above, Vietnamese activist La Viet Dung has alleged Facebook may be helping to suppress online dissent. (AFP/Getty Images)

In recent years, the internet and social media have been integral to political protests, social movements and election campaigns around the globe. Events from the

When it comes to the benefits, adults in these countries see digital connectivity enhancing people's access to political information and facilitating engagement with their domestic politics. Majorities in each country say access to the internet, mobile phones and social media has made people more informed about current events, and majorities in most countries believe social media have increased ordinary people's ability to have a meaningful voice in the political process. Additionally, half or more in seven of these 11 countries say technology has made people more accepting of those who have different views than they do.

But these perceived benefits are frequently accompanied by concerns about the limitations of technology as a tool for political action or information seeking. Even as many say social media have increased the influence of ordinary people in the political process, majorities in eight of these 11 countries feel these platforms have simultaneously increased the risk that people might be manipulated by domestic politicians. Around half or more in eight countries also think these platforms increase the risk that foreign powers might interfere in their country's elections.

Similarly, the widespread view that technology has made people more informed about current events is often paired with worries that these tools might make people vulnerable: Majorities in 10 of these countries feel technology has made it easier to manipulate people with rumors and false information. Further, a

Publics in these countries are also conflicted over the extent to which technology is broadening people's personal horizons or causing their politics to become more tribal – and many seem to see elements of both. An 11-country median of 52% say technology has made people more accepting of those who have different views than they do, while a median of 58% say it has made people more divided in their political opinions. In most countries, larger shares say technology is causing people to be more divided than say it has caused them to be open to different groups of people.

The public's opinion is easily manipulated through social media. Videos circulating about politicians can either make them famous and likable or break them down.WOMAN, 23, TUNISIA

WOMAN, 23, TUNISIA

Those most attuned to digital technology's potential benefits are often also most aware of its downsides

It is not simply the case that certain segments of the public have consistently positive views about the political impacts of digital technology while others feel consistently more negative. In many instances, individuals who are most attuned to the potential benefits technology can bring to the political domain are also the ones most anxious about the possible harms.

For instance, in 10 of the 11 countries surveyed, the view that technology has made people more informed is correlated with the view that technology has made people easier to manipulate with rumors and false information. And in most countries, the view that technology has made people more accepting of each other is correlated with the view that it has made people more divided in their political opinions.

This report is the second in a series exploring mobile connectivity in 11 emerging economies. Because the

These broad public views about the positive and negative impacts of technology on the political and information environment are echoed in social media users' lived experiences on these platforms.

In some respects, social media users indicate that the nature of the content on these platforms is quite positive. In every country surveyed, for instance, majorities of social media users say they frequently or occasionally encounter content there that introduces them to new ideas. Similarly, pluralities of social media users in most countries say the news and information they get on these platforms is more up to date and more informative compared with other sources.

But as was true of views of the overall technology landscape, social media users see challenges as well as benefits. Most notably, majorities of social media users in 10 of these 11 countries frequently or occasionally encounter content that seems obviously false or untrue, and majorities of users in six countries regularly encounter content on these platforms that makes them feel negatively about groups of people who are different than they are.

Social media users also express mixed opinions about the characteristics of the social media environment relative to other information sources. Only in Vietnam do a plurality of users say these platforms are more reliable than other sources they encounter. In other countries, users are more divided about whether the information on social media is about as reliable – or less so – than what they see elsewhere. Opinion is also relatively mixed across the 11 countries as far as whether the news people get on these platforms is more hateful than what they get elsewhere.

We have to understand that there are scores of websites and articles on the internet that are false and inaccurate, purely opinion, or extremely biased or slanted.WOMAN, 22, PHILIPPINES

WOMAN, 22, PHILIPPINES

This range of experiences and attitudes is also reflected in at least some users' personal interactions on social media platforms. An 11-country median of 36% of social media users – including around half in Kenya and Venezuela – say they have learned someone's political beliefs were different than they had thought based on things that person posted to social media. In all 11 countries surveyed, those who have been surprised by someone's political beliefs in this way are more likely to say technology has made people more divided in their political opinions. In seven countries, however, these users are also more likely to say access to technology has made people more accepting of those who have different views.

More people are comfortable talking politics in person than in digital spaces

Even as social media have offered citizens new ways to encounter and share information, more people are comfortable speaking about politics in person than via mobile phones or social media. These differences are especially pronounced in Lebanon: 78% of Lebanese overall say they are comfortable discussing political issues in person, but 48% of Lebanese mobile phone users are comfortable discussing these issues on their phones and just 39% of Lebanese social media users say they are comfortable broaching these issues on those platforms.

People who are comfortable discussing politics in digital spaces tend to be more optimistic about the impact these technologies have on politics in their country. For example, social media users who are comfortable discussing politics there are more likely to say the internet has had a good impact on politics and that social media have increased ordinary people's ability to have a meaningful voice in politics. They also are usually more likely to describe the news they get on social media platforms positively – as more up to date, informative, reliable and focused on issues they care about – compared with other sources. And they are more likely to say they see articles on social media that introduce them to new ideas. But they are also somewhat more likely to say they regularly encounter articles or other content that makes them feel negatively about groups of people who are different from them.

Although publics in most countries are more comfortable discussing politics in person than via digital methods, people in certain countries are generally more comfortable discussing politics – whether in person, using their mobile phone or over social media – than people in other countries. The Philippines, Vietnam, Kenya and India are countries where majorities are comfortable discussing politics in person, and majorities of users are comfortable talking politics on a mobile phone or via social media. However, people's comfort levels have little relationship with overall measures of Next: Users say they regularly encounter false and misleading content on social media – but also new ideas

Tags: Emerging Technology International Technology Misinformation Misinformation Online Mobile Online Activism Political & Civic Engagement Politics & Policy Politics Online Social Media

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