Unlocking the Power of Text Data with LLMs
DATA SCIENCE LAB

Customer reviews, employee surveys, and social media posts can be incredibly powerful in revealing people's attitudes toward a specific product or service. However, most data analysts do very little with this type of data. Why, you ask? Generating insights from text data is no easy task and can leave even the most experienced data analysts scratching their heads for days.
This is where Large Language Models (LLMs) come to the rescue. They can help carry out tasks such as translation, summarization, sentiment analysis, and much more. But what is an LLM, exactly? To simplify things, you can think of an LLM as a parrot. Just like a parrot repeats what it hears at home, an LLM imitates human language. A key difference is that LLMs have been trained on a huge volume of data – far beyond what a parrot would learn in its cage! This is why LLMs have the ability to generate coherent and contextually relevant text without the occasional nonsense of a parrot.