
What is Boolean Maths?
Boolean Maths is an AI-driven platform that empowers eCommerce brands with marketing attribution tools, data-driven insights, and automated growth solutions to optimize ad spend and maximize ROAS. The platform integrates various data sources including offline channels and CRM data, while also providing powerful analytics capabilities to enhance customer journey understanding and campaign performance.
How to use Boolean Maths?
To use Boolean Maths, set up your tracking parameters to accurately record customer journeys across various ad sources. Integrate your CRM and offline data, then analyze the insights generated to optimize your marketing campaigns and attribution strategies.