A Small Python Library For Marketing Mix Modeling: MaMiMo

Author:Murphy  |  View: 21099  |  Time: 2025-03-22 21:40:35

Marketing Analytics

Photo by Chris Lawton on Unsplash

Hello! I noticed that people are really interested in my articles about Marketing mix modeling, and that's why I have created a small present for you: a small library that helps you create simple marketing mix models yourself! In this article, I will show you how to use it.

⚠ Obligatory warning ⚠: I tried my best to make this library as solid and error-free as possible. However, there might still be bugs, so please always do some sanity checks afterwards before reporting anything to the stakeholders. If you spot an error or request a feature, just drop me a message or – even better – create a pull request on Github!

Tags: Artificial Intelligence Machine Learning Marketing Marketing Analytics Marketing Mix Modeling

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